Mission, Vision, Values


  • Drive demand throughout the Midwest by producing EXCEPTIONAL QUALITY wines.

  • Use our passion and knowledge to create a DELIGHTFUL EXPERIENCE, both in and out of the Winery, which makes customers raving fans.

  • Generate PROFITS to ensure the sustainability of the winery and provide a reasonable return to the shareholders.


  • When people think of Midwest wine, they think of Tassel Ridge Winery.


  • Safety
  • Quality
  • Teamwork
  • Leadership
  • Integrity
  • Delight
  • Passion
  • Knowledge